Adaptability: Using Change for Competitive Advantage

  The PR & MA environment is evolving at a fast pace and securing access at the right price remains challenging. Successful adaptation is the key to effectively succeed in this ever-changing world, however, most companies find adapting to change difficult. In this series, we will explore the principles to successful adaptation and discuss how … More Adaptability: Using Change for Competitive Advantage

Using Data-Driven Insights and Analytics to Drive Decision Making

  How data-driven insights can be used to effectively drive decision making within price and access. How great would it be to be able to predict the future? Successful decision making ultimately depends on our ability to predict the future outcomes of today’s actions. If we could go back in time or foresee the future, … More Using Data-Driven Insights and Analytics to Drive Decision Making